Immersive Audio, a once-in-a-generation, format-shifting technology platform that debuted a decade ago in sound for film and television, is now blowing through the music and recording industries. Studios are being redesigned, manufacturers are adding dimensional-sound feature sets, engineers are rethinking their miking schemes, and mixers are enjoying a burst of creativity as they explore the possibilities of presenting music in a true three-dimensional sound field.
In the past two years, major announcements by Universal Music Group, Warner Music, TIDAL, Apple Music Spatial, Dolby Atmos, Sony RA360, Avid Play, an increasing number of headphone manufacturers, and many others have ensured acceptance on the consumer side, while pro audio manufacturers, technologists and studio owners are rapidly ensuring its acceptance on the production side. This is not 5.1 surround. This is different. And it’s just getting started.
MixNYC is the first industry event to focus entirely on Immersive Music Production. Held in the world-class facilities of Host Partner the Power Station at BerkleeNYC, the all-day event will feature a series of expert panels, project profiles, one-on-one interviews with top engineers and producers, technology demonstrations, listening sessions, networking opportunities and much more.
