Opening Keynote: Talking About Recording, Thinking About Music

What is it that makes a good assistant turn into a great engineer? Or transform a lead guitarist into a hitmaking producer? Or lift a small, nothing-fancy local studio into an international destination? There is no roadmap to follow, no magical formula, but there is one thing that those at the top all have in common: They know that while they may *work* in the recording industry, they *live* in the music industry. In this special Keynote Conversation, 19-time Grammy and Latin Grammy Award-winning engineer/producer Rafa Sardina sits down with Mix magazine’s Tom Kenny to talk about how his relationship with artists, songwriters, label heads, tour managers, promoters, technology developers and educators—as well as his interests in wine, medicine and world cultures—have all played a part in his growth, development and success in the music industry.